IKEA has emerged as the unexpected protagonist in the online fashion arena, taking a playful jab at luxury fashion house Balenciaga and its recent launch, the Rs 77,000 towel skirt.
Balenciaga, known for pushing the boundaries of high fashion with avant-garde designs, introduced the unconventional towel skirt as part of its latest Spring 2024 collection. However, the response from netizens has been anything but serious, with a wave of humour flooding social media platforms, particularly Instagram.
Reactions ranged from amusement to disbelief; memes and parodies quickly flooded the platform, turning the luxury item into the subject of ridicule. Users questioned the practicality and aesthetic appeal of a garment with such a hefty price tag, creating a virtual battlefield of wit and humour.
Seizing the opportunity, IKEA decided to playfully troll Balenciaga on Instagram. The Swedish company posted a photo of its own VINARN towel styled as a skirt, mimicking the high-end fashion piece. The caption read, “Introducing the VINARN towel skirt. A 2024 spring fashion essential.”
The witty response struck a chord with Instagram users, quickly gaining traction and outshining the seriousness of Balenciaga’s luxury launch. Many users commented, “they’ve lost their nuts and bolts! This is insane!,” and the second one wrote, “High fashion blunders often come , ignore it !!,” and a third one commented, “That’s a great free advertising stunt by Balenciaga”.