Business Success Story: The Inspiring Journey Of Anupam Mittal, Founder Of Shaadi.Com, And The Evolution Of Online Matrimony | Companies News


New Delhi: Anupam Mittal, the visionary founder of, was born on October 23, 1974, into a middle-class Indian family in Mumbai. His family instilled strong values and principles, emphasizing the importance of education and hard work. Anupam’s upbringing laid the foundation for his future success.

Educational Journey:

He is an alumnus of Boston College, Massachusetts, United States. Anupam Mittal did a major in Operations and Strategic Management from 1994 to 1997. His academic journey provided him with the skills and knowledge necessary for navigating the competitive business landscape.

Early Career:

After completing his education, Anupam Mittal ventured into the business world, gaining valuable experience in the digital space. His initial forays included working on internet-based projects, where he honed his skills in technology and marketing.

The Spark Of Innovation:

In 1996, Anupam’s entrepreneurial spirit led him to identify a gap in the market related to traditional matchmaking. Inspired by the potential of the internet, he envisioned a platform that could revolutionize the way people find life partners. This idea marked the inception of


In 1997, Anupam Mittal founded, an online matrimonial platform that aimed to connect individuals seeking life partners. The platform disrupted traditional matchmaking methods by leveraging the power of the internet, offering a vast database of potential matches and advanced search algorithms.

Overcoming Challenges:

The early years of were not without challenges. Anupam faced skepticism and resistance from traditionalists who doubted the efficacy of online matchmaking. However, his resilience, strategic vision, and commitment to his idea propelled to overcome initial obstacles.

Global Expansion:

Under Anupam’s leadership, expanded its reach beyond India, becoming a global platform for individuals of Indian origin seeking life partners. The platform’s success was attributed to its user-friendly interface, innovative features, and a commitment to ensuring user privacy and security.

Legacy And Impact:

Anupam Mittal’s journey with has left an indelible mark on the online matchmaking industry. The platform has facilitated countless successful matches, contributing to the institution of marriage and family-building. Anupam’s legacy is not only in the success of but also in his ability to disrupt and innovate in a traditional space.

From identifying a niche to building a globally recognized platform, he has played a pivotal role in reshaping the landscape of matrimonial services.

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