Javed Akhtar blames marketing department for restraining creativity of lyricists: ‘They control the creativity’ | Bollywood News


Screenwriter, lyricist and poet Javed Akhtarhas penned many iconic songs in his illustrious career. During his recent conversation, Javed was asked about his opinion on the current Hindi music industry and why most recent songs sound like a clone of each other. Defending the lyricists, Akhtar said that the writers have a lot of potential but their creativity is curbed by the marketing department.

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In an interview with CNN News 18, he said, “I will not blame the songwriters at all. It is not that they are not talented, some of them are very talented, and they have great vocabulary at their disposal one can see that, they can do much better work than what they are doing. The problem is with the marketing department that controls the creativity and so the creativity suffers. Many things are not in favour of the writers. Most current generation directors have been bought up on Western and continental cinema, so they are a bit shy of lip-syncing songs and most of the songs are played in the background, and lip-syncing songs are the so-called item songs, which are not supposed to be taken seriously.”

He added, “So the situation given to songwriters is not conducive because there is no depth in it. For real emotions, they have dialogues. There was a time when the characters would express their feelings through a song. Now, any moment that is poignant in a film doesn’t have a song.”

Javed Akhtar last worked as a lyricist in Kangana Ranaut’s 2020 film Panga. The film’s music was given by Shankar–Ehsaan–Loy.

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