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Salman Khan‘s Tiger 3 registered its lowest single-day box office haul yet on day nine of release, as it collected Rs 6.5 crore all languages in India according to industry tracker Sacnilk. The action film has been sluggish at the box office despite a strong opening on Diwali. Overall, the film’s domestic collections stand at Rs 236 crore, with Rs 250 crore on the cards but Rs 300 crore almost certainly out of reach. By comparison, the the fourth film in YRF’s Spy Universe, Pathaan, made more than Rs 500 crore domestically through the course of its theatrical run earlier this year.
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Pathaan, starring Shah Rukh Khan, also made over Rs 1000 crore worldwide, a number that Tiger 3 will be lucky to gross half of. The film is inching towards the Rs 400 crore mark currently, with around Rs 380 crore in the bank. On day nine, Tiger 3 reported overall Hindi language occupancy of 13%, with revenue from Tamil and Telugu releases all but nil.
Not only does Salman not have a strong foothold in the overseas market, especially as compared to Shah Rukh, he is also struggling to capture attention in the South of India, despite repeated attempts to produce crossover hits with films such as Dabangg 3 and Kisi Ka Bhai Kisi Ki Jaan. Produced on a reported budget of Rs 300 crore, Tiger 3 will likely be classified as an under-performer, especially in light of the high expectations and despite cameos from Shah Rukh and Hrithik Roshan.
There was no industry strike in India, but YRF still chose to follow the same marketing model that worked so well for Pathaan with Tiger 3, restricting its stars from talking about it to the press. But more than any other factor, what probably hurt the film was a general sense of indifference from both critics and audiences. The YRF Spy Universe will continue with War 2, which is currently in production, and a planned Tiger vs Pathaan movie after that. Tiger 3 is now the second-lowest grossing installment of the franchise, ahead of Ek Tha Tiger, but behind Tiger Zinda Hai, War and Pathaan.
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